We love a collaboration here at 250 and this is one we're very excited about. We're now the official sponsors of the London BMX Series 2016! This is an awesome development for our brand and a great way for us to be involved in the BMX scene, at grassroots level, whilst creating our own range of BMX Racewear. What better way to get inspired?
This partnership was borne out of pretty serendipitous circumstances. On our first visit to Hayes Hawks BMX track a few weeks ago with our son Milo, we met Scott Dick, Head Honcho of the club, but also King Pin of the London BMX Series. It's great to talk and it dawned on us quite quickly that our "London" connection could well become a very canny collaboration! Let's just say the wheels spun pretty quickly after that and here we are, the first ever Sponsors of the series!
So we asked Scott to give us his thoughts on this exciting new venture. He said this...
The London BMX Series was set up in the year of the London Olympics, 2012, with support from Access Sport.
Scott felt London needed its own BMX series, to provide local racing for local riders. There were enough clubs within London to provide a fun series but also a series where new, novice riders could grow without the pressure of large events. He explained that the potential for the sport up until this point, had been untapped in London. What also helped their cause was more BMX tracks being built around the city.
The series was also kick started after BMX Racing was introduced into the London Youth Games in 2011.
It began with around 80-90 riders at each event and by the end of that first year, at their London Champs, they had over 130 riders! They now see between 150-180 as an average at each race and expect close to 200 at the first round of the 2016 Series at Peckham on the 20th March. Impressive numbers and testament to the hard work that Scott, the clubs, racers and parents put into the events.
The other crucial element in all of this, as mentioned above, is Access Sport. They were instrumental in the creation of the series, which they set up "to serve and promote the BMX scene in London".
Ex BMX racer, Farran Afflick-Straker, who coaches at Brixton BMX Club, works full time for Access Sport, as BMX Legacy Project Coordinator. His role on the London Series is to offer support to the Host Clubs leading up to races, from submitting event applications to hiring first aiders for events. A career built out of passion for the sport for sure!
Farran had this to say...
So it all kicks off next week at Burgess Park in Peckham! Click on the British Cycling link below to register for the race and we'll see you there!