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A Passion for "Dirt Bike Style"

250LONDON is an MX, MTB + BMX clothing brand. Launched in late 2015 and rapidly growing, thanks to a proactive and highly engaged social media following, sales across the USA, Australia, Japan and Europe are exceeding all expectations.

The brainchild of Menswear Designer Adam Waite, who grew up riding and racing Motocross Bikes with a passion for the sport which continues to this day, 250LONDON brings you bold, colourful, off-road clothing, which is practical and modern in design but very unique in style. 

The other half of 250 is Jennifer Johnston, Adam's Wife and ex-Cross Country MTB Racer.    Jen raced for Scotland in the 90's and was the original and sole rider for Team Bontrager/Trek in the UK!

The 250LONDON Store is now open and is London's 1st "Dirt Bike Boutique", showcasing the full range of 250LONDON off-road clothing, along with a carefully curated selection of accessories.

For the store address, or to sign up for news and updates on 250, please visit the Contact page.

The 250LONDON Team

Jen + Adam outside the 250LONDON Store in West London      Image by David Goldman