The 250LONDON Store is now open, looking smart and ready to welcome visitors and customers. London's first "Dirt Bike Boutique", we're showcasing the full range of 250LONDON off-road clothing, along with carefully curated accessories by brands which complement ours.
"Well prepped", "great set up", "excellent little track". Just some of the things that spring to mind when we think back to Wednesday, when TEAM 250 spent a knackering but satisfying day at the LDR Training Facility, in Gloucestershire.
If we can't ride then we love to watch, so we took off for the day on Sunday to watch our new 250 riders, Jacob Young and Jevan Williams, racing in the Hare N Hounds Enduro Event at the legendary Canada Heights track...
One of our first retailers in the US is a quirky store in Chattanooga, Tennessee called Speed Deluxe. We love our stockists to have a cool vibe about their store, a creative approach to merchandising and a bringing together of people, bikes and stuff!
So the Vets MXdN 2016 rolled into Farleigh Castle last weekend and we had an awesome time! A year on from launching the 250LONDON brand there in 2015, it was exciting to be there again to showcase our new Pro Range for 2017...
The Finnish classic Motocross season ended yesterday at Hyvinkää and our rider and ambassador in Finland, Tuire Aho, updated us with some pics from the weekend and the lowdown on her rides, in her best "Finglish" as she puts it!!
To anyone who was on the BMX race circuit in the 1980s, the name “Slough” has become synonymous with one of the greatest races to be held in the UK that decade. Billed abroad as the “London Worlds”, Slough track hosted the 1986 BMX World Championships – an event remembered and revered to this day.
Tuire Aho is our girl in Finland. Inspired by her Father, who used to ride a road bike when she was young, she's always wanted to ride. She rode road bikes for a decade until 2007 when she got got the taste for Enduro and, well, that was that!
If you live in France and you ride or race, you might know these dudes. They're a very cool collective of old friends with a shared passion for riding vintage motocross and motorbikes, to work, to races and to the pub!
We're excited to announce that we'll have a display stand at the International Dirt Bike Show, at Stoneleigh this year! We'll be showcasing our new 250London Race Kit, so if you haven't seen it in the flesh yet, you'll get the chance then!