“We're stoked to be the only British clothing brand to be included in such a renowned, global Video Game. Naturally, it's exciting for us, but it's also testament to our consistent hard work over the last few years and commitment to the design-led direction of the brand. Plus it's great to receive this level of recognition, alongside the major global brands. It's also a bit of fun and we're looking forward to playing the game! “ ADAM WAITE, FOUNDER 250LONDON

In this issue we not only had an advert for our sister company, www.adamwaite.co.uk, but Sideburn also featured our BOLT Race Jersey.  Nice one!